Sidney Pickles is a Claim Brain.
He’s married to Jean, has 4 children and he once worked in the Isle of Man but didn’t like the hot weather.
He is president of the NRCBF (The Northern Remote Control Boating Federation).
Sidney likes remote control boats and Scrabble.
Sidney is also one of 8 onebestway-conceived characters that make up ‘The Claim Brains’.
Clever, engaging, memorable and – well – they quite simply make the phone ring.
People like The Claim Brains.
And embracing Social Media platforms such as Facebook is just one of many, many clever ways that onebestway helps clients to get massive returns on marketing investment.
Working alongside our brilliant, brave clients Carl, Dennis and their team, we’ve brought this unique business to life.


Now did you know that Lawrie McMenemy MBE (born Gateshead, 28 July 1936) is rated in the Guinness Book of Records as one of the twenty most successful managers in post-war English football?
Second Claim Brains TV advert launches
The second Claim Brains advert is being aired right now. You can also see them on YouTube.
‘Expert Peter’ is the second advert in a series of four to be written by Debbie, onebestway’s scriptwriter and copywriter. The animation was actioned by our friends at HT Media.
onebestway is the only marketing and design studio that Debbie works for, in between her work for the BBC, ITV and Talkback Thames TV.