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<channel>
	<title>onebestway blog &#187; PR</title>
	<atom:link href="http://blog.onebestway.com/category/pr/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.onebestway.com</link>
	<description>creative design &#38; brand communications</description>
	<lastBuildDate>Thu, 29 Jul 2010 10:15:06 +0000</lastBuildDate>
	
	<language>en</language>
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			<item>
		<title>The Claim Brains on Facebook</title>
		<link>http://blog.onebestway.com/2009/the-claim-brains-on-facebook/</link>
		<comments>http://blog.onebestway.com/2009/the-claim-brains-on-facebook/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 16:17:33 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[TV adverts]]></category>
		<category><![CDATA[brand/logos]]></category>
		<category><![CDATA[client news]]></category>
		<category><![CDATA[copy/scripts]]></category>
		<category><![CDATA[e-marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[onebestway news]]></category>
		<category><![CDATA[print]]></category>

		<guid isPermaLink="false">http://blog.onebestway.com/?p=869</guid>
		<description><![CDATA[Sidney Pickles is a Claim Brain.
He&#8217;s married to Jean, has 4 children and he once worked in the Isle of Man but didn&#8217;t like the hot weather.
He is president of the NRCBF (The Northern Remote Control Boating Federation).
Sidney likes remote control boats and Scrabble.
Sidney is also one of 8 onebestway-conceived characters that make up &#8216;The [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-871" title="The Claim Brains on Facebook" src="http://blog.onebestway.com/wp-content/uploads/2009/10/claim-brains-facebook.jpg" alt="The Claim Brains on Facebook" width="600" height="509" />Sidney Pickles is a Claim Brain.</p>
<p>He&#8217;s married to Jean, has 4 children and he once worked in the Isle of Man but didn&#8217;t like the hot weather.</p>
<p>He is president of the NRCBF (The Northern Remote Control Boating Federation).</p>
<p>Sidney likes remote control boats and Scrabble.</p>
<p>Sidney is also one of 8 onebestway-conceived characters that make up &#8216;The Claim Brains&#8217;.</p>
<p>Clever, engaging, memorable and &#8211; well &#8211; they quite simply make the phone ring.</p>
<p>People like The Claim Brains.</p>
<p>And embracing Social Media platforms such as Facebook is just one of many, many clever ways that onebestway helps clients to get massive returns on marketing investment.</p>
<p>Working alongside our brilliant, brave clients Carl, Dennis and their team, we&#8217;ve brought this unique business to life.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.onebestway.com/2009/the-claim-brains-on-facebook/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WEBSITE LAUNCH: The Claim Brains</title>
		<link>http://blog.onebestway.com/2009/website-launch-the-claim-brains/</link>
		<comments>http://blog.onebestway.com/2009/website-launch-the-claim-brains/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 14:12:48 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[TV adverts]]></category>
		<category><![CDATA[brand/logos]]></category>
		<category><![CDATA[copy/scripts]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[onebestway news]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://blog.onebestway.com/?p=839</guid>
		<description><![CDATA[The Claim Brains is quickly becoming one of the UK&#8217;s best loved claims management businesses.
Here at onebestway we&#8217;ve worked hard to create a clever, fun and vibrant solution for a market place that&#8217;s all to often dull and uninspiring.
We named the business, created the characters, designed and built the website and created the TV and [...]]]></description>
			<content:encoded><![CDATA[<p><a title="The Claim Brains" href="http://www.theclaimbrains.co.uk" target="_blank"><img class="alignleft size-full wp-image-840" title="The Claim Brains identity, design, website development &amp; marketing by onebestway" src="http://blog.onebestway.com/wp-content/uploads/2009/10/onebestway_claimbrains.jpg" alt="The Claim Brains identity, design, website development &amp; marketing by onebestway" width="600" height="397" /></a>The Claim Brains is quickly becoming one of the UK&#8217;s best loved claims management businesses.</p>
<p>Here at onebestway we&#8217;ve worked hard to create a clever, fun and vibrant solution for a market place that&#8217;s all to often dull and uninspiring.</p>
<p>We named the business, created the characters, designed and built the website and created the TV and radio ads too.</p>
<p>The Claim Brains can be found of Facebook too and on the first page of Google of course thanks to our alliance with the award winning <a title="angelfysh Internet Marketing" href="http://www.angelfysh.com" target="_blank">angelfysh</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.onebestway.com/2009/website-launch-the-claim-brains/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>I do like this approach to discussion&#8230;</title>
		<link>http://blog.onebestway.com/2009/i-like-this-approach-to-discussion/</link>
		<comments>http://blog.onebestway.com/2009/i-like-this-approach-to-discussion/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 06:53:50 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[onebestway news]]></category>

		<guid isPermaLink="false">http://blog.onebestway.com/?p=787</guid>
		<description><![CDATA[I do like this approach to discussion I must say.
http://dontcompromise.askeurope.com/2009/07/14/cockasnook/
It seems altogether brighter and more intelligent I think.
Maybe it&#8217;s just me  .
See you
Mike
]]></description>
			<content:encoded><![CDATA[<p>I do like this approach to discussion I must say.</p>
<p><a title="Nice chat" href="http://dontcompromise.askeurope.com/2009/07/14/cockasnook/" target="_blank">http://dontcompromise.askeurope.com/2009/07/14/cockasnook/</a></p>
<p>It seems altogether brighter and more intelligent I think.</p>
<p>Maybe it&#8217;s just me <img src='http://blog.onebestway.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> .</p>
<p>See you</p>
<p>Mike</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.onebestway.com/2009/i-like-this-approach-to-discussion/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>The BBC chat about our promotional experiment &#8211; The Naked Office</title>
		<link>http://blog.onebestway.com/2009/the-bbc-chat-about-our-promotional-experiment-the-naked-office/</link>
		<comments>http://blog.onebestway.com/2009/the-bbc-chat-about-our-promotional-experiment-the-naked-office/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 18:32:21 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[onebestway news]]></category>

		<guid isPermaLink="false">http://blog.onebestway.com/?p=785</guid>
		<description><![CDATA[Here&#8217;s a little string of comments: http://www.gaire.com/e/f/view.asp?parent=1259962.
And the BBC have picked up on one of our pictures in this gallery too. How nice of them: http://news.bbc.co.uk/newsbeat/hi/front_page/newsid_10000000/newsid_10000300/10000344.stm
]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s a little string of comments: <a title="Chat" href="http://www.gaire.com/e/f/view.asp?parent=1259962" target="_blank">http://www.gaire.com/e/f/view.asp?parent=1259962</a>.</p>
<p>And the BBC have picked up on one of our pictures in this gallery too. How nice of them: <a title="Naked Office Pic" href="http://news.bbc.co.uk/newsbeat/hi/front_page/newsid_10000000/newsid_10000300/10000344.stm" target="_blank">http://news.bbc.co.uk/newsbeat/hi/front_page/newsid_10000000/newsid_10000300/10000344.stm</a></p>
]]></content:encoded>
			<wfw:commentRss>http://blog.onebestway.com/2009/the-bbc-chat-about-our-promotional-experiment-the-naked-office/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Seven Business Lessons from The Naked Office</title>
		<link>http://blog.onebestway.com/2009/the-seven-business-lessons-from-the-naked-office/</link>
		<comments>http://blog.onebestway.com/2009/the-seven-business-lessons-from-the-naked-office/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 15:30:23 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[onebestway news]]></category>

		<guid isPermaLink="false">http://blog.onebestway.com/?p=770</guid>
		<description><![CDATA[
The Seven Business Lessons from The Naked Office
The results for onebestway have been astounding – increased customers, morale and turnover/profit. 
There are 4 common sense reasons for this, and 3 that I did not anticipate:
Four common – sense tips (that are not so common) for any organisation:
1. Know where you want to go – have [...]]]></description>
			<content:encoded><![CDATA[<p><!--[endif]--></p>
<p class="MsoNormal" style="line-height: normal;"><strong><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">The Seven Business Lessons from The Naked Office<a name="OLE_LINK1"></a><a name="OLE_LINK2"></a></span></strong></p>
<p class="MsoNormal" style="line-height: normal;"><span><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">The results for onebestway have been astounding – increased customers, morale and turnover/profit. </span></span></p>
<p class="MsoNormal" style="line-height: normal;"><span><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">There are 4 common sense reasons for this, and 3 that I did not anticipate:</span></span></p>
<p class="MsoNormal" style="line-height: normal;"><strong><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">Four common – sense tips (that are not so common) for any organisation:</span></strong></p>
<p class="MsoNormal" style="line-height: normal;"><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">1. Know where you want to go – have a vision for your organisation that is <strong>understandable by a ten year old</strong>. (If they can’t – your customers won’t).</span></p>
<p class="MsoNormal" style="line-height: normal;"><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">2. Know where you are now – <strong>bring the truth in the room</strong> – stab people in the stomach, not in the back.</span></p>
<p class="MsoNormal" style="line-height: normal;"><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">3. Know what you have to do to get to where you want to go – Unlock the potential of the people <strong>you already have</strong> by using their natural and learned strengths every day.</span></p>
<p class="MsoNormal" style="line-height: normal;"><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">4. Just Do it! Take action – Your success comes down to what you actually do. What you, your people and your organisation do, every day. <strong>Everything else is just noise.Three unexpected factors that helped onebestway’s extraordinary success.</strong></span></p>
<p class="MsoNormal" style="line-height: normal;"><strong><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">5. Have a common enemy</span></strong><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;"> – in this case it was me and the prospect of Naked Friday – in your company it may be a competitor, or going bust.</span></p>
<p class="MsoNormal" style="line-height: normal;"><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">6. Treat your key projects like a TV schedule – with a “drop dead” <strong>deadline that cannot be extended</strong> because the programme has to be aired.</span></p>
<p class="MsoNormal" style="line-height: normal;"><strong><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">7. Have fun!</span></strong><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;"> I often write about this – I had completely underestimated its role over these five days. </span></p>
<p class="MsoNormal" style="line-height: normal;"><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">We spend so much of our lives at work – please, enjoy!</span></p>
<p class="MsoNormal" style="line-height: normal;"><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">With thanks and huge respect to Mike and all at onebestway</span></p>
<p class="MsoNormal" style="line-height: normal;"><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">David Taylor <a title="David Taylor" href="http://www.nakedleader.com/" target="_blank"><span style="color: blue;">www.nakedleader.com</span></a></span></p>
]]></content:encoded>
			<wfw:commentRss>http://blog.onebestway.com/2009/the-seven-business-lessons-from-the-naked-office/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Chartered Management Institute blog</title>
		<link>http://blog.onebestway.com/2009/chartered-management-institute-blog/</link>
		<comments>http://blog.onebestway.com/2009/chartered-management-institute-blog/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 15:18:54 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[onebestway news]]></category>

		<guid isPermaLink="false">http://blog.onebestway.com/?p=767</guid>
		<description><![CDATA[The Naked Office was of course an attractive feature for the world of the tabloids.
But the interest from the business community has been far reaching too. The Chartered Management Institute wanted to interview us so &#8211; well &#8211; here it is.
http://blog.managers.org.uk/post/Interview-with-Mike-Owen-from-The-Naked-Office-9915.aspx
Thank you.
]]></description>
			<content:encoded><![CDATA[<p>The Naked Office was of course an attractive feature for the world of the tabloids.</p>
<p>But the interest from the business community has been far reaching too. The Chartered Management Institute wanted to interview us so &#8211; well &#8211; here it is.</p>
<p><a title="CMI blog" href="http://blog.managers.org.uk/post/Interview-with-Mike-Owen-from-The-Naked-Office-9915.aspx" target="_blank">http://blog.managers.org.uk/post/Interview-with-Mike-Owen-from-The-Naked-Office-9915.aspx</a></p>
<p>Thank you.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>You Tube 2</title>
		<link>http://blog.onebestway.com/2009/you-tube-2/</link>
		<comments>http://blog.onebestway.com/2009/you-tube-2/#comments</comments>
		<pubDate>Sun, 12 Jul 2009 00:04:52 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[onebestway news]]></category>

		<guid isPermaLink="false">http://blog.onebestway.com/?p=760</guid>
		<description><![CDATA[The Virgin 1 trailer.
Here at onebestway and angelfysh we&#8217;ve decided to push PR for our flirtation with fame as far as it can go. It&#8217;s an illustration of how we can raise profile, on a world wide stage if necessary, for our clients too.

]]></description>
			<content:encoded><![CDATA[<p>The Virgin 1 trailer.</p>
<p>Here at <a title="onebestway" href="http://www.onebestway.com" target="_blank">onebestway</a> and <a title="angelfysh" href="http://www.angelfysh.com" target="_blank">angelfysh</a> we&#8217;ve decided to push PR for our flirtation with fame as far as it can go. It&#8217;s an illustration of how we can raise profile, on a world wide stage if necessary, for our clients too.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/HJgRgrhXptM&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/HJgRgrhXptM&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<slash:comments>0</slash:comments>
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		<title>You Tube 1</title>
		<link>http://blog.onebestway.com/2009/you-tube-1/</link>
		<comments>http://blog.onebestway.com/2009/you-tube-1/#comments</comments>
		<pubDate>Sun, 12 Jul 2009 00:03:32 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[onebestway news]]></category>

		<guid isPermaLink="false">http://blog.onebestway.com/?p=757</guid>
		<description><![CDATA[http://www.youtube.com/watch?v=Qx45x_6Cm6U
onebestway on US TV.
Here at onebestway and angelfysh we&#8217;ve decided to push PR for our flirtation with fame as far as it can go. It&#8217;s an illustration of how we can raise profile, on a world wide stage if necessary, for our clients too.
]]></description>
			<content:encoded><![CDATA[<p><a title="onebestway on US TV" href="http://www.youtube.com/watch?v=Qx45x_6Cm6U" target="_blank">http://www.youtube.com/watch?v=Qx45x_6Cm6U</a></p>
<p>onebestway on US TV.</p>
<p>Here at <a title="onebestway" href="http://www.onebestway.com" target="_blank">onebestway</a> and <a title="angelfysh" href="http://www.angelfysh.com" target="_blank">angelfysh</a> we&#8217;ve decided to push PR for our flirtation with fame as far as it can go. It&#8217;s an illustration of how we can raise profile, on a world wide stage if necessary, for our clients too.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.onebestway.com/2009/you-tube-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>onebestway in &#8216;The Sun&#8217; newspaper</title>
		<link>http://blog.onebestway.com/2009/onebestway-in-the-sun-newspaper/</link>
		<comments>http://blog.onebestway.com/2009/onebestway-in-the-sun-newspaper/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 09:14:57 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[client news]]></category>
		<category><![CDATA[current projects]]></category>

		<guid isPermaLink="false">http://blog.onebestway.com/?p=750</guid>
		<description><![CDATA[Unsure whether we should be pleased or not of getting column inches in The Sun!  But the publicity is certainly increasing brand recognition.
Here at onebestway and angelfysh we&#8217;ve decided to push PR for our flirtation with fame as far as it can go. It&#8217;s an illustration of how we can raise profile, on a world [...]]]></description>
			<content:encoded><![CDATA[<p>Unsure whether we should be pleased or not of getting column inches in The Sun!  But the publicity is certainly increasing brand recognition.</p>
<p>Here at <a title="onebestway" href="http://www.onebestway.com" target="_blank">onebestway</a> and <a title="angelfysh" href="http://www.angelfysh.com" target="_blank">angelfysh</a> we&#8217;ve decided to push PR for our flirtation with fame as far as it can go. It&#8217;s an illustration of how we can raise profile, on a world wide stage if necessary, for our clients too.</p>
<p><img class="alignleft size-full wp-image-754" title="the-sun-newspaper" src="http://blog.onebestway.com.php5-7.dfw1-1.websitetestlink.com/wp-content/uploads/2009/07/the-sun-newspaper.jpg" alt="the-sun-newspaper" width="600" height="619" /></p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<title>Chat about onebestway on US TV.</title>
		<link>http://blog.onebestway.com/2009/chat-about-onebestway-on-us-tv/</link>
		<comments>http://blog.onebestway.com/2009/chat-about-onebestway-on-us-tv/#comments</comments>
		<pubDate>Sun, 05 Jul 2009 21:21:39 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[TV adverts]]></category>
		<category><![CDATA[onebestway news]]></category>

		<guid isPermaLink="false">http://blog.onebestway.com/?p=735</guid>
		<description><![CDATA[http://www.casttv.com/video/liww1s/fox-news-video-world-naked-friday-video
The reach of the programme &#8211; and it&#8217;s not been aired yet &#8211; is proving to be pretty immense.
If your business is seeking massive &#8216;exposure&#8217; (but you really can keep your clothes on!) you know where to come.
]]></description>
			<content:encoded><![CDATA[<p><a title="US TV onebestway" href="http://www.casttv.com/video/liww1s/fox-news-video-world-naked-friday-video" target="_blank">http://www.casttv.com/video/liww1s/fox-news-video-world-naked-friday-video</a></p>
<p>The reach of the programme &#8211; and it&#8217;s not been aired yet &#8211; is proving to be pretty immense.</p>
<p>If your business is seeking massive &#8216;exposure&#8217; (but you really can keep your clothes on!) you know where to come.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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