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	<title>onebestway blog &#187; marketing strategy</title>
	<atom:link href="http://blog.onebestway.com/category/marketing-strategy/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.onebestway.com</link>
	<description>creative design &#38; brand communications</description>
	<lastBuildDate>Thu, 29 Jul 2010 10:15:06 +0000</lastBuildDate>
	
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			<item>
		<title>Lovely ad; Lovely (effective) business</title>
		<link>http://blog.onebestway.com/2010/lovely-ad-lovely-business/</link>
		<comments>http://blog.onebestway.com/2010/lovely-ad-lovely-business/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 12:30:29 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[brand/logos]]></category>
		<category><![CDATA[client news]]></category>
		<category><![CDATA[e-marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://blog.onebestway.com/?p=1119</guid>
		<description><![CDATA[
Newcastle seo business angelfysh is in the Journal today with this lovely ad.
]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a title="Newcastle seo" href="http://www.angelfysh.com" target="_blank"><img class="size-medium wp-image-1120 aligncenter" title="angelfysh-journal-advert" src="http://blog.onebestway.com/wp-content/uploads/2010/02/angelfysh-journal-advert-488x600.jpg" alt="angelfysh-journal-advert" width="488" height="600" /></a></p>
<p><a title="Newcastle seo" href="http://www.angelfysh.com" target="_blank">Newcastle seo</a> business angelfysh is in the Journal today with this lovely ad.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>onebestway get published</title>
		<link>http://blog.onebestway.com/2010/onebestway-get-published/</link>
		<comments>http://blog.onebestway.com/2010/onebestway-get-published/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 17:27:31 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[onebestway news]]></category>

		<guid isPermaLink="false">http://blog.onebestway.com/?p=1076</guid>
		<description><![CDATA[onebestway will appear in a chapter of David Taylor&#8217;s new book, &#8220;The Naked Millionaire&#8221; which will hit the shelves later this year.
David&#8217;s previous two business books were Amazon best sellers, so here&#8217;s hoping that this one does well too.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.onebestway.com/wp-content/uploads/2010/01/IMG_0017.jpg"><img class="alignleft size-medium wp-image-1075" title="IMG_0017" src="http://blog.onebestway.com/wp-content/uploads/2010/01/IMG_0017-600x450.jpg" alt="IMG_0017" width="600" height="450" /></a>onebestway will appear in a chapter of David Taylor&#8217;s new book, &#8220;The Naked Millionaire&#8221; which will hit the shelves later this year.</p>
<p>David&#8217;s previous two business books were Amazon best sellers, so here&#8217;s hoping that this one does well too.</p>
]]></content:encoded>
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		<item>
		<title>O&#8217;Briens choose onebestway</title>
		<link>http://blog.onebestway.com/2010/obriens-choose-onebestway/</link>
		<comments>http://blog.onebestway.com/2010/obriens-choose-onebestway/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 15:40:01 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[e-marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://blog.onebestway.com/?p=1064</guid>
		<description><![CDATA[
O&#8217;Briens has commissioned onebestway to develop a website that cleverly manages complex online ordering processes.
The solution, that will be launched in the first quarter of 2010 will manage business catering requirements across the North of England.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.onebestway.com/wp-content/uploads/2010/01/obriens.jpg"><img class="alignleft size-full wp-image-1065" title="obriens" src="http://blog.onebestway.com/wp-content/uploads/2010/01/obriens.jpg" alt="obriens" width="600" height="457" /></a></p>
<p>O&#8217;Briens has commissioned onebestway to develop a website that cleverly manages complex online ordering processes.</p>
<p>The solution, that will be launched in the first quarter of 2010 will manage business catering requirements across the North of England.</p>
]]></content:encoded>
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		<item>
		<title>Sunderland FIS choose onebestway</title>
		<link>http://blog.onebestway.com/2010/sunderland-fis-choose-onebestway/</link>
		<comments>http://blog.onebestway.com/2010/sunderland-fis-choose-onebestway/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 15:03:38 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand/logos]]></category>
		<category><![CDATA[copy/scripts]]></category>
		<category><![CDATA[e-marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://blog.onebestway.com/?p=1047</guid>
		<description><![CDATA[




After a competitive pitching process in December 2009, Sunderland Family Information Service has chosen onebestway to provide marketing and design services for a new initiative.
onebestway&#8217;s idea encourages parents to get back into work and to &#8216;Make it Happen&#8217; for themselves and for their children.
Parents can access funding towards formal childcare and the children can make [...]]]></description>
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<p>After a competitive pitching process in December 2009, Sunderland Family Information Service has chosen onebestway to provide marketing and design services for a new initiative.</p>
<p>onebestway&#8217;s idea encourages parents to get back into work and to &#8216;Make it Happen&#8217; for themselves and for their children.</p>
<p>Parents can access funding towards formal childcare and the children can make wonderful &#8216;thank you&#8217;s&#8217; for their parents as a result.</p>
<p>We&#8217;re showing how children can benefit from the formal childcare environment and parents can get up to 80% of their costs covered.</p>
<p><a title="make it happen online" href="http://www.makeithappenforme.co.uk/" target="_blank">The work will appear online</a>, on street vinyls, on 100,000 posters and fliers and on 50,000 coasters in February and March 2010.</p>
<p>And a big thank you to Molly and Lola who modelled beautifully.</p>
]]></content:encoded>
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		<title>Activites Abroad choose onebestway</title>
		<link>http://blog.onebestway.com/2010/activites-abroad-choose-onebestway/</link>
		<comments>http://blog.onebestway.com/2010/activites-abroad-choose-onebestway/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 10:45:22 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[onebestway news]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://blog.onebestway.com/?p=996</guid>
		<description><![CDATA[Activities Abroad, the UK&#8217;s best specialist providers of adventure holidays (and lots more besides) has appointed onebestway as it&#8217;s sole provider for marketing and design.
Activities Abroad is a leading provider of both summer adventure activity holidays in destinations as diverse as Europe, Costa Rica, South Africa and Canada and winter adventure holidays in Norway, Finland, [...]]]></description>
			<content:encoded><![CDATA[<p>Activities Abroad, the UK&#8217;s best specialist providers of adventure holidays (and lots more besides) has appointed onebestway as it&#8217;s sole provider for marketing and design.</p>
<p>Activities Abroad is a leading provider of both summer adventure activity holidays in destinations as diverse as Europe, Costa Rica, South Africa and Canada and winter adventure holidays in Norway, Finland, Sweden and Canada.</p>
<p>Alistair McClean, Managing Director at Activities Abroad commented:</p>
<p><em>Having recently moved our account from another North UK agency to onebestway I’ve been absolutely delighted with the services and forward thinking approach from the team. </em></p>
<p><em>I believe an advertising agency should make our business lives easier and that is already very much in evidence.</em></p>
<p><em> </em></p>
<p><em>They’ve come up with an excellent long term marketing strategy, have been extremely supportive in helping us overcome the problems that caused us to move away from the previous agency and have already proved themselves to be efficient, creative, trustworthy and just generally excellent. </em></p>
<p><em>They also have a fantastic range of sweets and chocolates available whenever we visit them.</em></p>
<p><em> </em></p>
<p><em>I’m looking forward to a long, successful and mutually beneficial partnership with onebestway&#8221;</em></p>
<p>Blimey. We&#8217;re blushing.</p>
<p>But seriously we will do amazing things for Ali and the Activities Abroad team.</p>
<p>Clever and relevant approaches, measure everything and get great returns on investment.</p>
<p><em> </em></p>
]]></content:encoded>
			<wfw:commentRss>http://blog.onebestway.com/2010/activites-abroad-choose-onebestway/feed/</wfw:commentRss>
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		<title>Marketing Industry Network Award &#8211; North East Company of the Year</title>
		<link>http://blog.onebestway.com/2010/marketing-industry-network-award-north-east-company-of-the-year/</link>
		<comments>http://blog.onebestway.com/2010/marketing-industry-network-award-north-east-company-of-the-year/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 10:10:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[onebestway news]]></category>

		<guid isPermaLink="false">http://blog.onebestway.com/?p=987</guid>
		<description><![CDATA[
Paul&#8217;s on the phone but still has time to wave his certificate around.
onebestway was one of three Companies shortlisted by the Marketing Industry Network in 2009.
]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-989" title="MIN Awards" src="http://blog.onebestway.com/wp-content/uploads/2010/01/photo.jpg" alt="MIN Awards" width="600" height="415" /></p>
<p>Paul&#8217;s on the phone but still has time to wave his certificate around.</p>
<p>onebestway was one of three Companies shortlisted by the Marketing Industry Network in 2009.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.onebestway.com/2010/marketing-industry-network-award-north-east-company-of-the-year/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Second Claim Brains TV advert launches</title>
		<link>http://blog.onebestway.com/2009/second-claim-brains-advert-launches/</link>
		<comments>http://blog.onebestway.com/2009/second-claim-brains-advert-launches/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 16:40:04 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[TV adverts]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[onebestway news]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://blog.onebestway.com/?p=881</guid>
		<description><![CDATA[The second Claim Brains advert is being aired right now. You can also see them on YouTube.
&#8216;Expert Peter&#8217; is the second advert in a series of four to be written by Debbie, onebestway&#8217;s scriptwriter and copywriter. The animation was actioned by our friends at HT Media.
onebestway is the only marketing and design studio that Debbie [...]]]></description>
			<content:encoded><![CDATA[<p>The second <a title="The Claim Brains" href="http://www.theclaimbrains.co.uk/" target="_blank">Claim Brains</a> advert is being aired right now. You can also see them on <a title="onebestway on YouTube" href="http://www.youtube.com/user/onebestwaydesign" target="_blank">YouTube</a>.</p>
<p>&#8216;Expert Peter&#8217; is the second advert in a series of four to be written by Debbie, onebestway&#8217;s scriptwriter and copywriter. The animation was actioned by our friends at <a href="http://www.ht-media.com" target="_blank">HT Media</a>.</p>
<p>onebestway is the only marketing and design studio that Debbie works for, in between her work for the BBC, ITV and Talkback Thames TV.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/Vz9ERA73ICs&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/Vz9ERA73ICs&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
]]></content:encoded>
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		<item>
		<title>The Claim Brains on Facebook</title>
		<link>http://blog.onebestway.com/2009/the-claim-brains-on-facebook/</link>
		<comments>http://blog.onebestway.com/2009/the-claim-brains-on-facebook/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 16:17:33 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[TV adverts]]></category>
		<category><![CDATA[brand/logos]]></category>
		<category><![CDATA[client news]]></category>
		<category><![CDATA[copy/scripts]]></category>
		<category><![CDATA[e-marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[onebestway news]]></category>
		<category><![CDATA[print]]></category>

		<guid isPermaLink="false">http://blog.onebestway.com/?p=869</guid>
		<description><![CDATA[Sidney Pickles is a Claim Brain.
He&#8217;s married to Jean, has 4 children and he once worked in the Isle of Man but didn&#8217;t like the hot weather.
He is president of the NRCBF (The Northern Remote Control Boating Federation).
Sidney likes remote control boats and Scrabble.
Sidney is also one of 8 onebestway-conceived characters that make up &#8216;The [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-871" title="The Claim Brains on Facebook" src="http://blog.onebestway.com/wp-content/uploads/2009/10/claim-brains-facebook.jpg" alt="The Claim Brains on Facebook" width="600" height="509" />Sidney Pickles is a Claim Brain.</p>
<p>He&#8217;s married to Jean, has 4 children and he once worked in the Isle of Man but didn&#8217;t like the hot weather.</p>
<p>He is president of the NRCBF (The Northern Remote Control Boating Federation).</p>
<p>Sidney likes remote control boats and Scrabble.</p>
<p>Sidney is also one of 8 onebestway-conceived characters that make up &#8216;The Claim Brains&#8217;.</p>
<p>Clever, engaging, memorable and &#8211; well &#8211; they quite simply make the phone ring.</p>
<p>People like The Claim Brains.</p>
<p>And embracing Social Media platforms such as Facebook is just one of many, many clever ways that onebestway helps clients to get massive returns on marketing investment.</p>
<p>Working alongside our brilliant, brave clients Carl, Dennis and their team, we&#8217;ve brought this unique business to life.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Scripts by onebestway&#8217;s Debbie, writer for The Bill and Casualty</title>
		<link>http://blog.onebestway.com/2009/scripts-by-onebestways-debbie-writer-for-the-bill-and-casualty/</link>
		<comments>http://blog.onebestway.com/2009/scripts-by-onebestways-debbie-writer-for-the-bill-and-casualty/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 16:15:46 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[TV adverts]]></category>
		<category><![CDATA[brand/logos]]></category>
		<category><![CDATA[copy/scripts]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[onebestway news]]></category>

		<guid isPermaLink="false">http://blog.onebestway.com/?p=875</guid>
		<description><![CDATA[The Claim Brains TV commercials are being aired on TV right now. And you can also see them on YouTube.
The scripts were developed by Debbie, onebestway&#8217;s very own script writer.
Debbie&#8217;s work has been commissioned by The BBC (Debbie has written a 6 part series), The Bill and Casualty.

]]></description>
			<content:encoded><![CDATA[<p>The <a title="The Claim Brains" href="http://www.theclaimbrains.co.uk" target="_blank">Claim Brains</a> TV commercials are being aired on TV right now. And you can also see them on <a title="onebestway on YouTube" href="http://www.youtube.com/user/onebestwaydesign" target="_blank">YouTube</a>.</p>
<p>The scripts were developed by Debbie, onebestway&#8217;s very own script writer.</p>
<p>Debbie&#8217;s work has been commissioned by The BBC (Debbie has written a 6 part series), The Bill and Casualty.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/k9IHdKAb24I&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/k9IHdKAb24I&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
]]></content:encoded>
			<wfw:commentRss>http://blog.onebestway.com/2009/scripts-by-onebestways-debbie-writer-for-the-bill-and-casualty/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>WEBSITE LAUNCH: The Claim Brains</title>
		<link>http://blog.onebestway.com/2009/website-launch-the-claim-brains/</link>
		<comments>http://blog.onebestway.com/2009/website-launch-the-claim-brains/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 14:12:48 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[TV adverts]]></category>
		<category><![CDATA[brand/logos]]></category>
		<category><![CDATA[copy/scripts]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[onebestway news]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://blog.onebestway.com/?p=839</guid>
		<description><![CDATA[The Claim Brains is quickly becoming one of the UK&#8217;s best loved claims management businesses.
Here at onebestway we&#8217;ve worked hard to create a clever, fun and vibrant solution for a market place that&#8217;s all to often dull and uninspiring.
We named the business, created the characters, designed and built the website and created the TV and [...]]]></description>
			<content:encoded><![CDATA[<p><a title="The Claim Brains" href="http://www.theclaimbrains.co.uk" target="_blank"><img class="alignleft size-full wp-image-840" title="The Claim Brains identity, design, website development &amp; marketing by onebestway" src="http://blog.onebestway.com/wp-content/uploads/2009/10/onebestway_claimbrains.jpg" alt="The Claim Brains identity, design, website development &amp; marketing by onebestway" width="600" height="397" /></a>The Claim Brains is quickly becoming one of the UK&#8217;s best loved claims management businesses.</p>
<p>Here at onebestway we&#8217;ve worked hard to create a clever, fun and vibrant solution for a market place that&#8217;s all to often dull and uninspiring.</p>
<p>We named the business, created the characters, designed and built the website and created the TV and radio ads too.</p>
<p>The Claim Brains can be found of Facebook too and on the first page of Google of course thanks to our alliance with the award winning <a title="angelfysh Internet Marketing" href="http://www.angelfysh.com" target="_blank">angelfysh</a>.</p>
]]></content:encoded>
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