Category Archives: industry news

The Naked Office. A message.

By michael | Published: 13 October 2009
We received this email here at onebestway just last week. It seems that our adventure with ‘The Naked Office’ (June 2009) lives on. And reaches far corners of the globe too. To Mike, Odd as this may sound I want to personally thank you for allowing Virgin to follow your team around for the taping of The Naked [...]
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onebestway shortlisted – MIN Awards 2009

By michael | Published: 12 October 2009
onebestway is one of just three businesses to be shortlisted for ‘North East Best Marketing Company’ in the Marketing Industry Network Awards 2009. We’re pretty chuffed about this one as onebestway’s recent repositioning as a clever, results-driven ‘Marketing and Design Studio’ is receiving industry recognition it seems. We’re off down to Manchester to see how we do [...]
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Two thirds of firms ‘don’t manage online reputation’

By michael | Published: 14 July 2009
Two thirds of firms ‘don’t manage online reputation’ Only 20% of businesses have a regularly-updated blog and just 37% actively manage their online reputation using sites such as Twitter and Facebook, according to a survey conducted by digital marketing agency Quba. This is despite the fact that that 91% of respondents stated that the perception of [...]
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One to watch

By michael | Published: 5 July 2009
Good advice! http://uk-tv-guide.com/pick-of-the-day/9+July+2009/documentary-the-naked-office/ Here at onebestway and angelfysh we’ve decided to push PR for our flirtation with fame as far as it can go. It’s an illustration of how we can raise profile, on a world wide stage if necessary, for our clients too.
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Small businesses need stronger online presence

By lisa | Published: 15 May 2009
Small businesses do not have sufficient web presence, new research suggests. According to the new survey, 46% of the UK’s smallest businesses are risking low visibility by operating without a website. Some 41% of off-line firms say they recognise a web presence would increase their sales, but they need help to establish a working site. A further 47% [...]
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Grant Thornton marketing leader defends value of branding

By lisa | Published: 12 April 2009
Chicago—Brand awareness breeds familiarity and trust, and is a crucial step for capturing the attention of potential clients, said Edmond Russ, chief marketing and sales officer at accounting and consulting firm Grant Thornton in his luncheon keynote speech Wednesday to the Chicago chapter of the Business Marketing Association. “[A company that] has the brand awareness and [...]
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Twitter branding advisers get backing from Lastminute founders

By lisa | Published: 12 April 2009
Lastminute.com founders Martha Lane Fox and Brent Hoberman are among web veterans throwing their weight behind a new company that aims to help big brands and companies manage their profiles on Twitter, the social messaging service. Twitter Partners have signed Universal Pictures, Warner Music and Paramount among its first clients, including a campaign to promote the [...]
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Microsoft Faces Branding Problem In Effort to Top Google

By lisa | Published: 12 April 2009
A stark sign of the challenge Yusuf Mehdi faces as a point man for Microsoft in the company’s battle with Google comes from the company’s own research into the habits of consumers online. During regular “blind taste tests,” in which Microsoft asks randomly-selected consumers to score the quality of results from various Internet search engines, the [...]
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Archbishop condemns pregnancy ads

By lisa | Published: 12 April 2009
The incoming Archbishop of Westminster has called on Catholics to oppose proposals to allow pregnancy advisory services to advertise on TV and radio. The services, some of which provide abortion information, would get airtime as part of proposals aimed at reducing teenage pregnancy and sexual infection. The Most Rev Vincent Nichols also urged Catholics to fight more [...]
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Consumer research: it’s time to get physical

By admin | Published: 6 April 2009
We’re in a recession, so what could possibly be more important than understanding how consumer behaviour will be affected? In the 1990s and the first seven and a half years of the 21st century before the crunch the chasm between added value and value for money products was perhaps never wider. Will the current economic [...]
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