After a competitive pitching process in December 2009, Sunderland Family Information Service has chosen onebestway to provide marketing and design services for a new initiative.

onebestway’s idea encourages parents to get back into work and to ‘Make it Happen’ for themselves and for their children.

Parents can access funding towards formal childcare and the children can make wonderful ‘thank you’s’ for their parents as a result.

We’re showing how children can benefit from the formal childcare environment and parents can get up to 80% of their costs covered.

The work will appear online, on street vinyls, on 100,000 posters and fliers and on 50,000 coasters in February and March 2010.

And a big thank you to Molly and Lola who modelled beautifully.

A mix of clever scripting, wonderful storytelling, structured and consistent communication of marketing messages and crystal clear calls to action.

Marvellous.

Radio advertising 01_The Claim Brains Series:  The Claim Brains Introduction – Listen here

Radio advertising 02_The Claim Brains Series:  Expert Colin – Listen here

Radio advertising 03_The Claim Brains Series:  Expert Flo – Listen here

Radio advertising 04_The Claim Brains Series:  Expert Roger – Listen here

He’s married to Jean, has 4 children and he once worked in the Isle of Man but didn’t like the hot weather.

He is president of the NRCBF (The Northern Remote Control Boating Federation).

Sidney likes remote control boats and Scrabble.

Sidney is also one of 8 onebestway-conceived characters that make up ‘The Claim Brains’.

Clever, engaging, memorable and – well – they quite simply make the phone ring.

People like The Claim Brains.

And embracing Social Media platforms such as Facebook is just one of many, many clever ways that onebestway helps clients to get massive returns on marketing investment.

Working alongside our brilliant, brave clients Carl, Dennis and their team, we’ve brought this unique business to life.

The scripts were developed by Debbie, onebestway’s very own script writer.

Debbie’s work has been commissioned by The BBC (Debbie has written a 6 part series), The Bill and Casualty.

Here at onebestway we’ve worked hard to create a clever, fun and vibrant solution for a market place that’s all to often dull and uninspiring.

We named the business, created the characters, designed and built the website and created the TV and radio ads too.

The Claim Brains can be found of Facebook too and on the first page of Google of course thanks to our alliance with the award winning angelfysh.

It’s a great example of an ‘alive’ and really well visited website that has become an integral part of the core business.

Take a look.

Thank you.

The website automates numerous processes in Simon’s business beautifully.

So there.

www.stobbsbrown.co.uk

But I had a little look at the Red Mezze website again today and I’d honestly forgotten how good it is!

So here it is again for you to take a peep at: www.redmezze.co.uk.

Thank you

The language and overall tone of the web presence is ‘just right’ for a tricky 2009 (onebestway looked after the copywriting) and onebestway’s friendly, personal dual-brand identity is spot on too.

www.dhandafinancial.com