Author Archives: lisa

Small businesses need stronger online presence

By lisa | Published: 15 May 2009
Small businesses do not have sufficient web presence, new research suggests. According to the new survey, 46% of the UK’s smallest businesses are risking low visibility by operating without a website. Some 41% of off-line firms say they recognise a web presence would increase their sales, but they need help to establish a working site. A further 47% [...]
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Grant Thornton marketing leader defends value of branding

By lisa | Published: 12 April 2009
Chicago—Brand awareness breeds familiarity and trust, and is a crucial step for capturing the attention of potential clients, said Edmond Russ, chief marketing and sales officer at accounting and consulting firm Grant Thornton in his luncheon keynote speech Wednesday to the Chicago chapter of the Business Marketing Association. “[A company that] has the brand awareness and [...]
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Twitter branding advisers get backing from Lastminute founders

By lisa | Published: 12 April 2009
Lastminute.com founders Martha Lane Fox and Brent Hoberman are among web veterans throwing their weight behind a new company that aims to help big brands and companies manage their profiles on Twitter, the social messaging service. Twitter Partners have signed Universal Pictures, Warner Music and Paramount among its first clients, including a campaign to promote the [...]
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Microsoft Faces Branding Problem In Effort to Top Google

By lisa | Published: 12 April 2009
A stark sign of the challenge Yusuf Mehdi faces as a point man for Microsoft in the company’s battle with Google comes from the company’s own research into the habits of consumers online. During regular “blind taste tests,” in which Microsoft asks randomly-selected consumers to score the quality of results from various Internet search engines, the [...]
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Archbishop condemns pregnancy ads

By lisa | Published: 12 April 2009
The incoming Archbishop of Westminster has called on Catholics to oppose proposals to allow pregnancy advisory services to advertise on TV and radio. The services, some of which provide abortion information, would get airtime as part of proposals aimed at reducing teenage pregnancy and sexual infection. The Most Rev Vincent Nichols also urged Catholics to fight more [...]
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