Wednesday, 13 November 2013

The Story of How NOT Marketing Sage Gateshead is Selling Out Concerts

This article appeared in NE Times and also on various online portals. It explores how to build audiences for cultural ventures and venues by challenging some of the key fundamentals of marketing.

It saves money and gets better results at the same time.

Feel free to have a read. The full size PDF is here.

Best Wishes.

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