Monday, 6 May 2013

TRUE launches in the UK

TRUE is considered by some in the PI industry to be the most significant Personal Injury brand launch, ever.

The TV ads are pretty compelling. They launched just last week. is the only Personal Injury brand that specifically targets the honorable claimant. TRUE Solicitors stand for genuine compensation, never unjust CONpensation.
And this is a unique brand position.

The three onebestway TV ads are:


Facts or Feelings

Two Minds

I think that I like 'Two Minds' best. 

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